http://chronicle.com/blogs/wiredcampus/u-of-texas-at-austin-president-says-colleges-should-share-digital-content/45435
Summary:

• UT AUstin president says that:
• Professors should use other professors' material if it is relevant to their subjects and high enough in quality. 
• Professors should work to create new credentialing units : "module", "course", "certificate" and "degree program."
• Professors elsewhere (San Jose State) have refused to use EdX material form Harvard profs because they worried bout being eventually made redundant.

My response: it's not going to be about the big-name vs. small-name professor. The real challenge will be to the non-professor who has less and less to do taking tuition money from students to build completely useless support organizations. IN the end, the education of the student depends on 

1. The professor who does the grading, and
2. The professor who created the material.

As long as the former is choosing/curating/aggregating/synthesizing the work of the latter, the internet is no more disruptive then the printing press or the fountain pen. To the professorial ranks. But to the administrative accretions that may have one day added value the change is big.  Of course we can count on organizational and cognitive inertia to keep them in place for generations to come, but the forces of creative destruction will be unleashed once the dis-economies become more and more obvious.

The time has come for the professor-entrepreneur!